Talk at UXcamp’17 Europe

I attended the UXcamp Europe 2017 edition at Berlin over this weekend. It was a great weekend. ~500 participants. ~100 talks. ~ Infinite inspiration.

On the second day of the event, I decided to pitch for a talk. The title of my talk was “Onboarding through persuasion”. Below is a small narrative that has to be accompanied by the slides. (https://www.slideshare.net/BinduUpadhyay/onboarding-through-persuasion)

talk_uxce17

What is onboarding?

The action or process of integrating a new employee into an organization or familiarizing a new customer or client with one’s products or services. (that’s what the first google search would give)

After reading a lot of material (some of which will be at the end of this post), we came up with some metaphors.

When to onboard?

  • The new users (Sign up seduction)
  • First time use (First love)
  • New features (Staying in love)

We focussed on new users for our project with Eventix.io.

How to design for good onboarding of new users?

Sadly, there is no magic card to persuade. At least, I am not aware of it. 2000 years ago, Aristotle, said: “Logos, pathos, ethos”. And then in 1984, Robert Cialdini came up with six principles of persuasion.

We picked these six principles and brainstormed for ideas around them. We designed modules to reflect some of these ideas. We then picked 5 users to “build their own site”. (This was also a point of discussion that I initiated in the talk. “Can we ask our users to design their own product?”)

Some good resources to know a bit more:
https://www.smashingmagazine.com/2015/10/beyond-usability-designing-with-persuasive-patterns/
https://blog.intercom.com/strategies-for-onboarding-new-users/
http://www.dtelepathy.com/blog/design/ux-flows-onboarding
http://www.useronboard.com/onboarding-teardowns/

I would like to thank my team member Florence, Leon and Monika. I would also like to thank the audience for taking their time to attend this talk. You were all amazing and I loved the discussion that we had. Also, thanks for the great feedback.

Do you like what you see and want to discuss more? Reach out!

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